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Performance Wool Wool Style Wool Room and Home Select Page Wool 101 Care Tips Types of Wool & Processing Natural & Biodegradable Science of Wool Animal Care Explore Shop Resources Blog Experience Wool Soft and durable, easy to care for, and always breathable – wool is the most versatile fiber on the planet. One of earth’s most sustainable resources, we invite you to Experience Wool. Learn More The Benefits of Wool. The most versatile and reliable choice for all-season comfort, protection, and performance. The benefits of this high-performing, dynamic fiber are unmatched. Benefits Simple Care with Confidence. Follow these simple care tips, decipher laundry symbols, and master the art of storing wool properly for wool that will last you a lifetime. Care Tips Explore Trusted American Wool Brands When you buy products made from American Wool, you’re supporting one of the backbone industries that our country was built on. And your support of the people who grow, process, design, and sell American Wool products says something about you. Shop Now Myth: Winter Only Truth: Wool is cool for summer. Athletes and America’s elite combat soldiers rely on wool performance clothing in hot climates because it breathes, has a UV protection factor of 30+, and is odor resistant. Myth: Itchy & Scratchy Truth: American Merino wool fibers are incredibly fine - making a fabric that feels soft and gentle to the skin. Nothing has, or likely ever will, compare to the touch of wool in a fine suit. Myth: Heavy & Bulky Truth: Layers of thin wool work miracles for a wardrobe. Wool fabric drapes beautifully in suits, skirts, and coats, while also adding an unmistakable element of distinction to any accessory. Follow Us on Instagram experiencewool The American Wool Council, encouraging you to #experiencewool When most people think of a flock, they just think Working remote means something different for every In honor of the Met Gala taking place tonight in N One of earth’s most sustainable resources, choos Load More Feeds... Follow on Instagram Performance Wool Wool Style Wool Room and Home WOOL 101 BLOG CONTACT US Who We Are: The American Wool Council is a division of the American Sheep Industry Association, which is a non-profit organization that works to improve the American wool industry and to promote the usage of American wool–both in domestic and international markets. Follow Disclaimer Non-Discrimination Statement FAS © American Wool Close Font Resize A- A+ Clear cookies Close Accessibility by WAH Performance Wool Wool Style Wool Room and Home Open toolbar Accessibility Tools Accessibility Tools Increase Text Increase Text Decrease Text Decrease Text Grayscale Grayscale High Contrast High Contrast Negative Contrast Negative Contrast Light Background Light Background Links Underline Links Underline Readable Font Readable Font Reset...